Archive for November, 2007

The rumors are true; there’s a 60th Anniversary Edition Arthur Dollhouse Kit in development!  We’ve been working closely with our good friends Ralph and Alice over at Timberbrook Dollhouses and have come up with something special to celebrate Greenleaf’s 60th anniversary!  The combination of their high end components and our precision die-cutting resulted in a charming redesign of the worlds most popular dollhouse, the Arthur.  New features will include Timberbrook windows and doors and an all wood birch shell, so everything in this dollhouse kit is made in the USA!

Greenleaf is proud to announce that the Arthur Dollhouse Kit and the Storybook Cottage Dollhouse Kit are now available at select Toys”R”Us retail locations.  Both of these houses are sporting new packaging that features a yellow/green color scheme along with a little girl sitting beside the dollhouse.  To see if your local store is carrying these two houses, I recommend that you refer to the Toys”R”Us store locator and give them a call.

In a recent post, I used the term “bashed” which is short for kit bashing.  Kit bashing is a practice in which a new design is created from a dollhouse kit by either removing, adding or combine features.  There is a great article on dollhouse kit bashing written by Deb Roberts in the April 2007 edition of the Greenleaf Gazette.  Deb is the editor in chief of the Gazette and owner of Deb’s Minis.

After the predominate appearance of Greenleaf Dollhouses in the first two Santa Clause movies, we were very excited when Walt Disney Pictures contacted us again to participate in the latest installment, Santa Clause 3: The Escape Clause, which was released to DVD this week.  In this scene, a bashed version of the Beacon Hill Doll House Kit sits partially assembled. Admittedly, we had a tiny presence compared to the prior two movies, but Greenleaf is proud to have been considered by the prop master for all three movies.  Visit the Greenleaf Dollhouse forum for more pictures of our dollhouses in the Santa Clause movie.

As the holidays approach, many people have taken notice of our November ads in Miniature Collector, Dollhouse Miniatures and American Miniaturist magazines.  Every month we take out a full page ad featured on the inside cover of these three dollhouse publications.  For those of you who may have missed the it,  I’ve posted a copy of our November ad below. 

Starting this spring, we placed a lot more emphasis on our advertising designs.  As usual, we do everything ourselves around Greenleaf Dollhouses, so we put on our thinking caps to come up with our holiday campaign.  November’s ad was a “subtle” reminder that everyone should have a dollhouse kit somewhere on their shopping list. 

Since we are our own home grown advertising firm, we are always looking for feed back on our ads and welcome constructive criticism.  Please feel free to comment on this on our latest dollhouse ad!